Oklahoma’s new logo includes “Imagine That” as tagline

TULSA — Oklahoma’s new state brand was announced Wednesday morning, with the hope of positioning Oklahoma as a highly attractive destination for tourists, businesses, talent, and citizens.

“As Secretary of Tourism and Branding, Lt. Governor Matt Pinnell has traveled to communities across Oklahoma and personally experienced everything our state has to offer,” said Gov. Kevin Stitt. “His enthusiasm and passion for our state and people is evident, and he charged full steam ahead to pull together creatives from all over the state to form and launch this new brand for Oklahoma. With this new brand, we will work to breathe new life into tourism, job recruitment, investors, and much more.”

The tagline “Imagine that” conveys the idea behind the Oklahoma brand: a state that surprised people by defying expectations, providing countless opportunities and inviting audiences to dream of their own personal potential.

The logo design is inspired by Oklahoma’s heritage, Pinnell said.

The shapes and colors reflect the earth, sky, water, agriculture, and forest. A white star in the middle of the brand is a powerful symbol of America and on the original flag of the state. The chevrons outlining the star acknowledge Oklahoma’s military. All the elements form a circle and direct energy inward, highlighting Oklahoma as a hub at the center of America.

“Today marks the beginning of a transformation,” said Pinnell. “The transformation of Oklahoma’s statewide, national and international image.”