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Avoid 5 Biggest Radio Mistakes

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By John PellegriniHave you ever said the following: "I tried radio but it didn't work"? Many business owners have that complaint. The fact is radio is just as effective (if not more effective) as any other advertising medium. The reason a spot (commercial) fails is more often due to one or more of these...

8 Reasons That Radio Still Works

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Since 1920, radio has been well known for its personal, entertaining, and reliable messaging.  This is why radio remains a consistent advertising medium with proven results for all ages, ethnicities, genders, and listener locations.  Radio still works.So why should you advertise on the radio?  Just look at the numbers.  Approximately 92% of Americans 12...